Advertising in the social ecosystem offers presidential candidates bigger results than tweeting and Facebooking alone. Mainstream media is already asking: how big a role will social ads play in the 2012 presidential election?

140 Proof reviewed data from the 2004 and 2008 elections as well as recent reporting from AdAge, Adweek, and eMarketer in order to create this infographic about the 2012 landscape for political advertising.

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How Social Ads Will Win the Election Ad Wars

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.