To stay competitive, businesses need to recognize the importance of data in their marketing strategies. Data-driven marketing is a must now. This statement is supported by the 2023 Coupler.io research, where 157 experts participated. Senior digital marketers, CMOs, growth and marketing directors, and founders from different industries shared insights on how their organizations treat data to make informed decisions in marketing.
This infographic represents the key elements of a data-driven marketing strategy, steps to build one, and original takes on how and why organizations deal with marketing data.
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