Telemarketing is a useful marketing option. Almost 60% of marketing managers in Fortune 500 companies stated that telemarketing is very effective. Besides that, 70% of the B2B sales come with interaction, in which 56% started from telemarketing.
This proves that although buyers and sellers might not meet face-to-face but if executed rightly, telemarketing has the power to generate good revenue for the organization.
Now, with the second wave of pandemic making news, this channel is a savior for marketers across the world. You don’t need a physical meeting to close the deal. In fact, with the right rapport building, you can just make good sales at regular intervals via telemarketing. However, the challenge here is how to measure the telemarketing performance?
With the right research and observation, brands have listed out metrics that could help measure the performance of your telemarketers. This TDInsights infographic has the complete details.