As a new business owner there will be endless decisions to be made – the most important of which will be your logo. This image consisting of fonts, graphics, and colors will be your brand identity.
It should be simple, yet memorable and timeless. It should consist of colors that convey your brand, whether you use multiple colors or keep it black and white. It should also be completely unique. Picking colors for your logo is not only an artistic choice, but also a strategic marketing decision.
Learn more about how to choose your logo colors in this infographic.