Writing subject lines is hard. Most of us leave it until the last minute. It seems like the entire world is riding on your email’s subject line. Compounding this pressure is questionable lists of words to avoid (lest you hit a spam filter), ”best practices” and generally conflicting advice coming from every corner of the internet. One day you might read an article telling you to write really short subject lines, and the next day your boss sends a whitepaper showing that long subject lines perform better. A single source might even reverse a previously held position with a subsequent article. What’s an email marketer to do?

In the following infographic by litmus, see tips on how to craft a subject line that will get your emails opened.

[Click here for full size version]

How To Create The Perfect Subject Line

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.

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