Mailshots are still a top marketing strategy.Since the introduction of the World Wide Web and email becoming a favored form of communication, it was thought that the old-fashioned sales strategy of using mailshots was dead and buried. However, with 56% of consumers reporting that they find print marketing to be more trustworthy than any other marketing strategy, including email campaigns, mail shots could hold the key to your marketing success.
There are of course good and bad mailshots and creating something that has the desired impact does require careful skill and consideration, after all, you have only seconds to win your audience’s attention. This infographic from Baker Goodchild looks at how to create the ultimate mailshot.
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