The end goal of conversion rate optimization (CRO) is to increase the performance of your site so visitors can convert more often. In a way, it’s a lot like getting a check-up at the doctor to ensure our bodies are a performing at their peak. The following infographic from Vertical Measures looks at how to do CRO properly.

How To Do Conversion Rate Optimization

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.