Direct to consumer marketing, though it seems like a more recent business strategy, actually has ties to 15th century Venice. Remember mail order catalogs? Also known as D2C or DTC marketing, this strategy cuts out the middleman between suppliers and customers. Instead of selling their goods to a retailer to be resold to consumers, D2C brands will manufacture, promote, sell, and ship their own products directly to customers. Benefits of a D2C strategy include having a better feedback loop with customers, maintaining more control over all aspects of business operations, and saving money in the long-run.
In this infographic, Fundera looks at how to implement a winning D2C marketing strategy.