Pay per click (PPC) is an Internet advertising model used to direct traffic to websites where advertisers pay the publisher (typically a website owner) when the ad is clicked. Check out the infographic for effective tips to optimize your PPC campaigns including selecting an advertising platform, doing proper keyword research, testing different ad copies, optimizing landing pages and lot more.

How To Optimize Your PPC Campaigns

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.

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