Video has been crowned as the king of content for bringing in the most engagement and traction for brands. This trend is showing no signs of slowing down. Video is increasingly being used on social media, on landing pages, and as a part of almost every company’s marketing strategy.
The question is, what are the types of videos you need to create that’ll have a substantial impact on your business and get you a high ROI? The answer: study the buyer’s journey. This will help you identify the direction your video content needs to take and how the content of each video will vary from one stage to the next because of different objectives.
MotionCue Studios has designed this infographic to help you know how to integrate video in your inbound marketing strategy to streamline the experience of your prospects and close more leads.