Here are some of the realities we know about the global business of coffee. Poor countries in sub-Saharan Africa derive more than half of their export earnings from coffee alone. Globally, small-scale family farmers produce 75% of the world’s coffee supply. Are they earning a fair share of the profits from the billions generated by coffee worldwide?
The infographic from FinancesOnline.com paints a picture of you, the coffee-loving consumer, and your connection to Bushogo – a typical small-scale African coffee farmer. In the middle are all the other players that move coffee along a supply chain until Bushogo’s harvest of beans steams as a delicious brew in your cup. Who’s making money from your daily frap outlay?
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David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
