This infographic from takes a closer look at the brain science behind how we see and make sense of the logos and brands we encounter every day.

From seeing color and shape, then adding meaning from past experience—the whole process amazingly takes less than 400 milliseconds. Then things get interesting. The logo design can actually change human behavior.

Check out how logos may be affecting you.

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How Your Brain Sees a Logo

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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