Today’s consumers are shopping online more than ever before, which means that the number of opportunities for consumers to interact with brands is continuing to decline. Because of this shift, each brand interaction is an increasingly important opportunity to impress customers. While eCommerce companies face a variety of challenges, one of the most frustrating is converting a window shopper into a customer. This is especially important because the average conversion rate for eCommerce companies is between 1 and 4 percent. Even gaining a slight improvement in conversion will likely impact your bottom line in a big way.
Read on for data-driven tips from Red Stag Fulfillment to increase your eCommerce conversion rate.