Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel. And, although inbound marketing does involve effort, the cost is significantly cheaper than traditional marketing — with much better rewards.
The following infographic from The Whole Brain Group provides information on inbound marketing including 5 steps to increase traffic and convert leads into customers.