What makes a photo engaging? What makes a photo influence sales? Is there a difference? Turns out, photos taken by Instagram users with fewer followers are more powerful sales boosters than photos from more popular users. And photo captions that contain questions tend to trigger engagement, but not sales.

This infographic from the University of Wisconsin and visual commerce company Olapic, summarizes these and other fascinating insights about Instagram photos.

Instagram: How to Select Photos Shoppers Will Love

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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