Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?

The following infographic, published by Marketo,  provides the scoop on what’s hot and what’s not in content marketing.

[Click image for full size version]

Is Content Marketing Traditional Advertising’s New Rival?

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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