Plenty of people have tried to proclaim the death of direct marketing. Those who work in the digital realm may find there is a constant sense of anxiety as to whether the techniques and practices used today will still be relevant tomorrow. But the statistics show that far from sending direct marketing obsolete, the rapidly changing digital landscape has provided marketers the opportunity to make both email and regular mail campaigns far more effective.
Discover for yourself if direct marketing is still effective in this infographic.
[Click image for full size version]