While it isn’t the size of your data that matters, it’s how you use it.  The role of big data in industries such as consumer packaged goods (CPG) is being utilized more than ever.  This infographic courtesy of TIBCO Spotfire gives us a look into the world of CPG big data.

It's Not the Size of Your Data

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Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which successfully launched in May 2024.