Landing page optimization is an internet marketing strategy in which different layouts of a webpage are compared and tested for performance. The goal is to determine which version leads to the best conversion of traffic to sales for a website.
In this infographic, published by Consorte Marketing, landing page optimization is first defined followed by illustration of the concept of comparing different Calls-to-Action using a fork in the road with 3 similar, yet slightly different billboards.
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David Wallace
David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.
