What is the difference between Standard Web Retargeting and Facebook Exchange? Should advertisers put all of their eggs in one basket with either one?
Check out the infographic below from AdRoll to learn more about both forms of retargeting.
[Click here for full size version]
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide and virtually, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present. He joined the SXSW advisory board in 2019.
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