What is the difference between Standard Web Retargeting and Facebook Exchange? Should advertisers put all of their eggs in one basket with either one? Check out the infographic below from AdRoll to learn more about both forms of retargeting.

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Leveraging Behemoths

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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