Influence is the single most effective and most enduring marketing asset, and with 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. To help shed some light on the subject, a white paper, entitled 3 Keys to Influence: Understanding and Leveraging Social Capital provides marketers a framework for maximizing their social influence strategy.

The following infographic provides some key insights from the white paper.

Leveraging Internal and External Social Influence

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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