Location based advertising refers to targeting customers when they are near your store. When you consider that 72% of consumers will act on a call to action if in sight of a retailer, its power seems to be clear. Brand executives seem to acknowledge this fact and 91% of them increased their investments in location based advertising in 2013. However, one might still get the impression that brands aren’t spending enough and they are missing out on huge opportunities.
Here is an infographic from CUBE that looks at this in more detail.
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