Close business faster, simplify complexity, shape perceptions, even change the world. That’s the power found in metaphor, a tool as old as Aristotle and as new as the Internet. In this infographic, discover why people’s brains crave metaphors, why metaphors trump straight information, the ten times you need a metaphor in business, and the three steps to metaphor creation. Become a Master of Metaphor today and change the outcomes you seek forever.
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