With the Super Bowl behind us and the World Series a season away, March Madness is the next big viewership opportunity for marketers to create a huge splash for their brands with sports fans. Last year’s March Madness marketing stats were astonishing – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55 million each during March Madness! But that’s just the tip of the iceberg.
The March Madness marketing season is a huge opportunity for cross-device advertising, and this year’s March Madness viewership is projected to be accessing even more content away from the television. This infographic from Koeppel Direct looks at how marketers are capitalizing on March Madness to build cross-channel engagement.