The NCAA tournament draws some of the highest ratings for sporting broadcasts. Last year, the NCAA Championship game had 22 million viewers. Over the past 10 years, 275 different sponsors have spent $5.2 billion on television ads for the games. MBA@UNC put together this infographic to highlight various aspects of the tournament — from ticket sales to bracketology to social media.

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Marketing the Madness

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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