Generation Z is a very new generation of kids that all marketers and brand managers should start understanding, if they want their brands and companies to stay in the game. One reason for this is simply because Generation Z teenagers have very large amounts of spending power – they are influencing $600 billion in family spending, and will they themselves will drop $200 billion by the year 2018.
Considering that they are currently 80 million people, this is no small beans, and has implications for all brand managers and marketers who are looking to tap into a young generation which has yet to find brands to be loyal to.
This infographic gives 10 awesome tips on how to understand and subsequently market to Generation Z.
