It’s amazing that in 2012 92.2 million U.S. adults redeemed online coupons and by 2016 this figure is expected to rise to 124.4 million. Also, 85% of these people like personalized offers based on previous purchases so this is something worth considering for all businesses.

This infographic from Colour Fast looks at maximizing the effectiveness of digital coupons.

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Maximizing the Effectiveness of Digital Coupons

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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