When it comes to getting a holistic and comprehensive understanding of your data, it’s important to think beyond the numbers. Qualitative data holds a piece of the data story that allows us to dig a little deeper, fill in the gaps, and provide context and complementary value to the quantitative analyses we run day in and day out.

iDashboards has created this infographic to guide you through not only why qualitative data matters to your business right now.

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Measuring Qualitative Data

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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