Customer experience is rapidly becoming the differentiating factor when it comes to a consumer decision, and personalization is the key to winning on the experience front. However, tracking your customer across channels makes it challenging for any marketer to meet their audiences with the right message at the right moment in the customer journey.
Fortunately, with the right strategy, and the right tool, brands can meet their customer and create a unique and engaging experience that draws the two closer together. Let’s take a look at how Jack and Jill come together around the entirely fictional Royal Rock Music Festival in this infographic by Falcon.io.
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