As growing adoption of smart devices makes shopping for the general population easier through apps, mobile commerce is on track to grow 300% faster than entire eCommerce by 2016. Data compiled by Coupofy suggests that between 2013 and 2016 mobile shopping will grow 42% compared to regular eCommerce’s 13%. Moreover, mobile shoppers will spend a total of $600 billion in 2018, a 300% growth from 2014’s $200 billion.
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