When establishing your menu you have two considerations regarding your target market: do you want to offer a niche dining experience which caters to a certain type of customer, or do you want to offer a broader menu that includes the masses? If your goal is to cater to appeal to a wider customer base, one group you cannot ignore is those with dietary requirements.
Vegetarians, vegans, gluten-free, lactose intolerant, nut allergies; these are just some of the restrictions/preferences of those coming through your door. If you don’t adapt then you may find yourself with empty seats, as diners go elsewhere to find a restaurant which already has them in mind. Here Nisbets Australia looks at common food allergies and what is or isn’t acceptable for those who are gluten-free or follow a vegan diet.
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