Marketing to company leaders isn’t an easy job, even for experienced marketers. Top-level executives are highly knowledgeable and well-informed prospects. One cannot easily convince them with just an ordinary approach. In this infographic, the team at BizInfor have highlighted some valuable insights on marketing to IT decision-makers.
Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
