Men and women have different buying behaviors. Tailor your persuasion strategies to account for these gender differences. Here are 18 easy ways to persuade them to buy.

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Navigating The Gender Divide to Persuade Visitors to Buy

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.