The CRM world is complex; with new cutting edge features being released all the time and an unlimited supply of platforms, it can be hard to keep up. The rapid pace of the industry creates great opportunity as well as great risk. What many see as a single mission with a single goal can actually be broken down into various elements in a CRM system, all of which are important in order to succeed.

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One CRM to Rule Them All

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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