Influence is the single most effective and most enduring marketing asset, and with 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness.

Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side is responsible for creativity, while the left side handles the details and implementation. In B2B marketing, the type of thinker you are guides the campaigns you design. So what type of marketer are you?

Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing. When done right, this approach returns dramatically better results than traditional marketing techniques that rely on interrupting prospects. In this infographic, Marketo presents a visual overview of what a CMO needs to know about inbound marketing.

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? The following infographic, published by Marketo, provides the scoop on what’s hot and what’s not in content marketing.