Marketing experts are constantly on the search for engaging, attention-grabbing tweets. However, stuffing a full marketing message into 140 characters or less can be a huge challenge-especially when you have a lot to say! Pardot has created an infographic entitled “Best Practices for Shorter Tweets” giving you tips to making the most out of those short but sweet tweets.

Social media is not rocket science. That’s good news because it means that with some minor adjustments to your Facebook page, Twitter account and weekly calendar you can stand out from your competition, get more leads and engage with more customers. In this infographic, GroSocial looks at fve social media makeover tips for business.

Marketers are constantly on the search for useful metrics. While knowing baseline metrics is always a good thing, deciding which of those metrics are valuable-which ones turn into leads-can be confusing. Pardot has created an infographic which outlines most of the marketing metrics available, and separates them into useful categories (Better Metrics), and the not so useful (Vanity Metrics).