As you can imagine, setting up and running a proper Pay Per Click (or paid search) campaign can be both complex and time-consuming in the higher education industry.

In the following infographic, Edufficient looks at paid search management and specifically, PPC for higher education.

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Paid Search Management – Pay Per Click For Higher Ed

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.