Paid social is delivering ROAS and the majority of companies plan to increase their advertising budget for digital ads next year. Those are just a few key insights from Matchnode’s latest survey examining how companies are using paid social to drive results, their budgeting behavior, and how they plan to spend next year.
The majority of decision-makers, nearly 100 percent, are utilizing paid social, and the majority of those are in consumer services, followed by consumer goods, retail, and sports/entertainment. Not only does that suggest paid social is working for those sectors, but there is a prime opportunity for others, such as hospitality, health and fitness, grocery, and restaurants.
Learn more about paid social budgets with these informative survey results.