The infographic displays a case study that demonstrates the great divide between social marketers and consumers. For example, 76% of marketers feel they know what their consumers want while only 34% have actually asked. These and additional statistics in the infographic below.

The Perception Gap Between Social Consumers and Social Marketers

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.

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