No matter the industry your business is in, these days there is bound to be a tradeshow event near you for your niche. Industry tradeshows are a great way to gain exposure to both new customers and others in the business. But did you know the key to achieving maximum success while attending one of these shows lies in your presentation and preparation?

Consider this infographic from National Pens that maps out 16 easy to follow steps to ensure to get the most out of your next tradeshow experience, whether it be your first show or you are a seasoned event go-er.

[Click here for full size version]

Plan a Successful Tradeshow in 16 Simple Steps

Irma Wallace

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.

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