In a recent study, Pew Research partnered with Facebook and discovered a major phenomenon: the typical user receives more comments, messages, and “likes” than they give out.

Why is this? Turns out, everyone has a few zealous Facebook friends who are extra engaged in one or more activities on the social network. These friends are called “power users” and are essentially invisible drivers of most of the site’s activity. What do they do, and why should businesses take notice?

Demandforce explores this in the following infographic.

[Click image for full size version]

Power Users Shall Inherit the Internet

David Wallace

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity.

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