Public relations promotes communication between a business and its consumers, which in turn establishes a mutually beneficial relationship between two parties. When a company invests in a PR strategy, its chances of becoming more profitable are higher. Today, PR has been more than just writing a press release and involving traditional marketing strategies. It is now a common practice for PR professionals to use social media as a channel to allow business to communicate with a larger community.
While PR appears to have received a complete transformation, it’s not surprising that its main goal – to persuade and build trust- remains intact. To prove you that, here’s an infographic from M2Comms that traces the history of PR.