During the pandemic, brands have been forced to seek online alternatives for delivering their campaigns. This has led to a rise in digital experiences and interactions.
As part of analysis conducted of brand experiences for summer 2021 by ID Agency, they wanted to find out what consumers expectations will be. This infographic shares data from an independent survey of over 340 UK consumers which involved questions on how they have engaged with brands in lockdown and what they want to see in the future.
For further reading, see the full analysis of Redefining Consumer Experiences Post-Lockdown.
[Click image for full size version]