Did you know it takes 6 visits on average for customers to purchase online? How about the fact that only 2% of shoppers convert on their first visit to an online store according to Adroll? What can be done to try and capture some of those 98% of site visitors who do not convert the first time? Here enters a marketing strategy referred to as “Retargeting.” In fact, 33 percent of the global companies are utilizing Retargeting in their marketing strategies.
This infographic, courtesy of digitalmarketingjobs.io, provides some incredible numbers related to Retargeting. It explores the Importance of Retargeting and getting a second chance at a first impression.