Each year, email marketing saves a paper forest that is equivalent to the territory of Switzerland, the greenest country in the world. By sending email newsletters instead of print newsletters, marketers are avoiding unnecessary use of paper and deforestation and are building loyal long-term friendship with their audiences in the greenest possible way.
Email service provider Mailigen has created an infographic revealing shocking environmental background and benefits of green marketing and showing why email marketing is the greenest marketing channel on Earth.
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