Segmented emails are taking over. Segmented emails are tailored to specific customer characteristics, behaviors or stages in the customer life-cycle and provide the recipient with relevant and useful information. Therefore, as data shows, segmented emails are better received and show better results.
Check out this infographic by Mailigen to see just what a difference segmented emails can make to your email marketing performance in 2016.
[Click here for full size version]
David Wallace
David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.
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