The beauty industry is booming, and Amazon and Walmart are two of the biggest online retailers for beauty products. Both platforms offer a variety of benefits and drawbacks for beauty sellers, so it’s important to weigh your options carefully before deciding where to sell your products.
Walmart is a traditional brick-and-mortar retailer that has expanded its online presence in recent years. The platform is known for its low prices and wide selection of products. However, Walmart’s marketplace fees can be higher than Amazon’s, and the platform can be more competitive for beauty sellers.
Amazon, the world’s largest online retailer, has a vast customer base. It is also known for its strong marketing tools and excellent customer service. However, its marketplace fees can be high, and the platform is crowded with beauty sellers.
Here is an infographic from beBOLD Digital that provides more information on the nuances of selling beauty brands on Walmart and Amazon.
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Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal.
