Having a functional website allows you to provide direct information to the user. Customers can get a great feel for your company and team, as well as read reviews. If you want to improve your website performance in search engines, you need to have an update-to-date web design. If your website isn’t converting new customers, there could be a design flaw that is turning people away. Before you start contacting graphic design companies, check out this infographic from Empirical Designs which illustrates how design trends can help increase your website conversions.