Are hashtags still relevant in 2021? Yes, social media hashtags are still relevant to spike up engagement with your audience as they help your brand stand out from the clutter on social media. However, you can’t expect success by simply adding any long-tail keyword in front of the # symbol and expect high traffic on your social media posts.
It takes a fine-tuned hashtag marketing strategy to exponentially grow your post reach and engagement. Using any hashtags without proper planning can lead to losing credibility, social proof, and down the line your hard-earned followers.
SocialPilot has created the following infographic which provides a quick rundown on what hashtags to use and how to incorporate them successfully.