It doesn’t really matter how or why some people reach superstardom on – they simply do. They understand the alchemy behind the channels and the content and they seem to -intuitively – understand what to do to get noticed. Or, they simply strike lucky, with their content resonating with and touching millions of people all over the world.
Stars of the stage, screen and pitch take the top spots on Facebook and Instagram. However, Instagram has set the scene for the rise of the Influencer. While influencing may have started on YouTube, influencers can now also be found on Instagram. These social media superstars may be well known for what they do – like Zach King’s magic – but an increasing number are simply known for who they are. What they do only seems to add to their popularity.
Social Media exists in a universe of its own, but the cross-over between the real world and its online counterpart is alive and kicking. S9 takes a look at the world’s most active social media channels to chart what’s happening where.